Yonex began within the 1940’s as being a producer of wooden fishing floats but was unfortunate enough to obtain forced applying this production sector because of the growth and development of plastic floats available on the market. This motivated founder Minoru Yoneyama to make a commitment the business wouldn’t let technology and innovation leave them behind again which has created the concept for that ideals and ethics and business practices of Yonex these days.
Within the late 1950’s Yoneyama began to create badminton rackets for other much discussed brands and very quickly established a meaning creating quality rackets although incorporating the most recent materials and presenting concepts like the wide body racket along with the isometric mind. These new design features would understand for the rackets of all of the big brands sports rackets for example Carlton and Prince.
The Yonex Corporation itself started in California in 1983 and elevated to obtain the earth leader within the design and creation of golf, tennis and badminton equipment. A bold claim possibly nonetheless it might hold true today that they’re unquestionably the main name in badminton – otherwise really famous in tennis and golf.
From relatively humble beginnings Yonex has produced a effective global brand that likes a dominance based on corporate sponsorship and product quality. In our professional game over 80% of players possess a Yonex badminton racket in their hands once they compete. Major names that Yonex sponsor include Peter Gade, SainaNehwal, Ana Ivanovic and Lee Chong Wei.
In 2007 Yonex celebrated their 25th successive year because the primary sponsor within the All England Badminton Titles and adopted in 2008 by gaining 24 Olympic medals inside the Beijing games. Anworldwide audience inside the Olympic games enables you to definitely further push the name and standing because the emblem is quickly recognisable across the strings of players rackets
Yonex, while using initial determination and drive in the founder, still innovate and purchase new technology and introduced the first generation of slim rackets this past year. The ArcSaber Z-Slash recorded the quickest ever speed of 421km/h and proves how players obtaining a Yonex badminton racket will usually have a really superb edge upon your competition and it is inspired using the technology, success and branding behind producing high quality products. The quantity incorporates rackets for everyone and skills, catering for professionals and amateur players alike.
